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Content Marketing & Copywriting

Intermediate

Content Marketing & Copywriting

Learn how to create strategic content and persuasive copy for social media, websites, blogs, YouTube, and email marketing.

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Content Marketing & Copywriting

Course Description

This practical course teaches students how to develop content strategies, research audiences, create engaging content, write persuasive copy, and adapt content for different digital platforms. Students will work with Facebook, Instagram, TikTok, LinkedIn, YouTube, websites/blogs, and email while learning content planning, storytelling, hooks, captions, CTAs, video scripts, SEO content, and AI-assisted content creation.

Who Should Enroll?

Digital Marketers

Professionals who want to use content to attract audiences, support marketing campaigns, and achieve business goals.

Content Creators

Individuals who want to create engaging content for social media, YouTube, blogs, and other digital platforms.

Social Media Managers

Professionals who want to improve their content planning, copywriting, and platform-specific content strategies.

Business Owners

Business owners who want to create effective marketing content and promotional copy for their brands.

What Will You Learn?

  • Content Marketing Fundamentals
  • Facebook & Instagram Content Creation
  • TikTok & Short-Form Video Content
  • LinkedIn & YouTube Content Strategy
  • Headlines & Attention-Grabbing Hooks
  • Content Calendar & Publishing Strategy
  • YouTube, TikTok & Reels Scriptwriting
  • Meta Ads & Google Ads Copywriting

What's Included

  • 8-Week Professional Training
  • 24 Practical Classes
  • Audience & Competitor Research
  • LinkedIn Content Writing
  • Website & Blog Content
  • Video Scriptwriting
  • Content Calendar Development

Lesson 1: Introduction to Content Marketing
Lesson 2: Content Marketing Platforms & Audiences
Lesson 3: Content Marketing Strategy

Lesson 1: Audience Research & Customer Personas
Lesson 2: Competitor & Content Research
Lesson 3: Content Pillars & Content Planning

Lesson 1: Facebook & Instagram Content Creation
Lesson 2: TikTok & Short-Form Video Content
Lesson 3: LinkedIn & YouTube Content Strategy

Lesson 1: Introduction to Digital Copywriting
Lesson 2: Headlines, Hooks & Attention-Grabbing Copy
Lesson 3: Calls-to-Action & Conversion Copy

Lesson 1: Website & Landing Page Copywriting
Lesson 2: Blog & SEO Content Writing
Lesson 3: Long-Form Content & Storytelling

Lesson 1: YouTube, TikTok & Reels Scriptwriting
Lesson 2: Email & Promotional Copywriting
Lesson 3: Meta Ads & Google Ads Copywriting

Lesson 1: Content Calendar & Publishing Strategy
Lesson 2: AI-Assisted Content Creation
Lesson 3: Content Repurposing & Cross-Platform Strategy

Lesson 1: Complete Content Marketing Strategy
Lesson 2: Content Calendar & Copywriting Project
Lesson 3: Final Content Marketing Project & Presentation

The course is 8 weeks long, with 3 classes per week, for a total of 24 practical classes.

Students will learn content strategies and content creation for Facebook, Instagram, TikTok, LinkedIn, YouTube, websites/blogs, and email.

Yes. The course covers headlines, hooks, captions, CTAs, website copy, blog writing, video scripts, email copy, and advertising copy.

Yes. Students will learn how AI can assist with content research, ideas, brainstorming, drafting, editing, and content repurposing.

Yes. The skills can be used to offer content writing, copywriting, social media content, blog writing, video scriptwriting, and content strategy services.

Yes. Students receive a Certificate of Completion after successfully completing the cou
Content Marketing & Copywriting
PKR 30,000
8 Weeks
Worldwide
Online / On-Campus / Hybrid
Professional Certificate
Flexible Timings
English / Urdu
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