Course Description

Digital Marketing is a practical 6-week training program designed for fresh graduates, students, entrepreneurs, and career switchers who want to build professional skills in paid digital advertising. The course focuses on the two most in-demand advertising platforms—Meta Ads (Facebook & Instagram) and Google Ads—while providing hands-on experience in campaign creation, audience targeting, budget management, ad creative development, and performance optimization. Participants will learn the fundamentals of digital marketing, understand how online advertising works, and gain practical experience using industry-standard tools such as Meta Ads Manager, Google Ads, and Canva. Through real-world activities, assignments, and guided practice sessions, students will create and manage advertising campaigns, analyze campaign performance, and learn strategies to improve results. The program also covers essential professional skills including client communication, campaign reporting, freelance opportunities, agency workflows, and digital marketing best practices. By the end of the course, learners will have the confidence to create and optimize paid advertising campaigns and pursue entry-level roles in digital marketing, performance marketing, social media advertising, or freelance digital advertising services.