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Google Ads (PPC Advertising)

Intermediate

Google Ads (PPC Advertising)

Learn to create, manage, and optimize Google Ads campaigns that generate targeted traffic, leads, sales, and measurable business results.

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Google Ads (PPC Advertising)

Course Description

Google Ads (PPC Advertising) is a practical, career-focused course designed to teach you how to plan, launch, manage, and optimize paid advertising campaigns across Google's advertising network. You will learn how to build campaigns based on real business objectives, conduct keyword research, create compelling ad copy, manage budgets, select effective targeting strategies, and measure campaign performance. The course covers Search Ads, Display Ads, YouTube Ads, Performance Max, conversion tracking, keyword strategy, bidding, audience targeting, campaign optimization, and reporting. Through practical exercises and campaign-based learning, you will develop the skills needed to manage Google Ads for businesses, generate leads and sales, and offer PPC advertising services as a freelancer or digital marketing professional.

Who Should Enroll?

Digital Marketers

Marketing professionals who want to develop professional PPC skills and learn how to manage paid advertising campaigns.

Business Owners

Entrepreneurs who want to use Google Ads to reach potential customers, generate leads, and increase sales.

Career Starters

Individuals who want to build practical paid advertising skills and start a career in digital marketing.

Marketing Professionals

Professionals who want to improve campaign performance, understand advertising data, and make data-driven marketing decisions.

What Will You Learn?

  • Understand Google Ads and the PPC advertising ecosystem
  • Conduct keyword research for targeted advertising campaigns
  • Create and structure professional Google Search campaigns
  • Write compelling and conversion-focused search ads
  • Understand keyword match types and negative keywords
  • Set up conversion tracking and measure campaign results

What's Included

  • Complete 8-Week Google Ads Training
  • 24 Practical Classes
  • Google Ads Campaign Exercises
  • Keyword Research Practice
  • Search Campaign Setup Training
  • Ad Copywriting Practice
  • Certificate of Completion

Lesson 1: Introduction to Google Ads & PPC Advertising
Lesson 2: Google Ads Account Structure & Campaign Basics
Lesson 3: Ad Auctions, Quality Score & Search Intent

Lesson 1: Keyword Research for Google Ads
Lesson 2: Keyword Match Types & Negative Keywords
Lesson 3: Campaign Structure, Targeting & Budget Planning

Lesson 1: Creating & Structuring Search Campaigns
Lesson 2: Responsive Search Ads & Ad Copywriting
Lesson 3: Ad Assets, Quality Score & Ad Rank

Lesson 1: Google Ads Bidding Strategies
Lesson 2: Budget Management & Campaign Control
Lesson 3: Conversion Tracking & Measurement

Lesson 1: Google Display Ads & Audience Targeting
Lesson 2: YouTube Advertising & Video Campaigns
Lesson 3: Remarketing & Audience Strategies

Lesson 1: Introduction to Performance Max Campaigns
Lesson 2: Performance Max Assets, Audiences & Signals
Lesson 3: Shopping Campaigns & Performance-Based Advertising

Lesson 1: Google Ads Metrics & Performance Analysis
Lesson 2: Campaign Optimization & A/B Testing
Lesson 3: ROI, ROAS & Professional Campaign Reporting

Lesson 1: Complete Google Ads Campaign Setup
Lesson 2: Campaign Optimization & Performance Review
Lesson 3: Final PPC Project & Campaign Presentation

Yes. The course starts with Google Ads fundamentals and gradually progresses to campaign creation, optimization, analytics, and advanced advertising.

No. Previous Google Ads experience is not required.

The course includes 3 classes per week, for a total of 24 classes over 8 weeks.

Yes. The course covers Display Ads, YouTube Ads, remarketing, and Performance Max campaigns.

Yes. You will learn how to measure conversions and evaluate campaign performance.
Google Ads (PPC Advertising)
PKR 35,000
8 Weeks
Worldwide
Online / On-Campus / Hybrid
Professional Certificate
Flexible Timings
English / Urdu
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