Course Description

Meta Ads (Facebook & Instagram) is a practical, career-focused course designed to teach you how to plan, create, manage, and optimize paid advertising campaigns across Facebook and Instagram. You will learn how to set campaign objectives, define target audiences, create compelling ad creatives and copy, manage budgets, select bidding strategies, set up tracking, and analyze campaign performance. The course covers Meta Ads Manager, campaign structure, audience targeting, custom and lookalike audiences, retargeting, lead generation, sales campaigns, creative strategy, A/B testing, conversion tracking, and campaign optimization. Through practical exercises and campaign-based learning, you will develop the skills needed to run effective Meta advertising campaigns for businesses, generate qualified leads, increase sales, and offer professional social media advertising services.