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Search Engine Optimization (SEO)

Intermediate

Search Engine Optimization (SEO)

Master Search Engine Optimization and learn how to rank websites, attract organic traffic, and build practical SEO skills for businesses and digital marketing careers.

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Search Engine Optimization (SEO)

Course Description

SEO Mastery is a practical, career-focused course designed to help you understand how search engines work and how to optimize websites for better visibility on Google. Throughout this course, you will learn the complete SEO process, including keyword research, competitor analysis, on-page optimization, technical SEO, link building, Google Search Console, analytics, and SEO reporting. The course focuses on practical skills that can be applied to real websites and digital marketing projects. You will learn how to identify SEO opportunities, optimize website content, perform SEO audits, monitor search performance, and develop effective strategies for improving organic visibility. Whether you are starting a career in digital marketing, planning to offer SEO services as a freelancer, or want to grow a business website through organic search, this course will give you the practical foundation needed to work confidently with SEO.

Who Should Enroll?

Digital Marketers

Marketing professionals who want to develop SEO expertise and add organic search to their digital marketing skill set.

Content Creators

Bloggers, writers, and content creators who want to optimize their content and increase its visibility in search results.

Business Owners

Entrepreneurs who want to improve their website visibility, attract potential customers, and grow through organic search.

Freelancers

Freelancers who want to develop professional SEO skills and offer search engine optimization services to clients.

What Will You Learn?

  • Understand how search engines crawl, index, and rank websites
  • Conduct effective keyword research and identify valuable search opportunities
  • Analyze competitors and discover SEO growth opportunities
  • Optimize website pages using effective on-page SEO techniques
  • Create SEO-friendly content based on search intent
  • Perform technical SEO audits and identify website issues
  • Improve website speed, mobile performance, and Core Web Vitals

What's Included

  • Complete 8-Week SEO Training
  • 24 Practical Classes
  • Practical SEO Exercises
  • Keyword Research & Competitor Analysis
  • On-Page SEO Practice
  • Technical SEO Audit Training
  • Certificate of Completion

Lesson 1: Introduction to SEO & Digital Search
Lesson 2: How Search Engines Work
Lesson 3: Crawling, Indexing, Ranking & Search Intent

Lesson 1: Keyword Research Fundamentals
Lesson 2: Search Volume, Competition & Keyword Difficulty
Lesson 3: Keyword Research Tools & Strategy

Lesson 1: Identifying & Analyzing SEO Competitors
Lesson 2: Competitor Keywords, Content & Backlink Analysis
Lesson 3: Keyword Mapping & SEO Strategy

Lesson 1: Title Tags, Meta Descriptions & Headings
Lesson 2: SEO Content & Search Intent Optimization
Lesson 3: URLs, Images, Alt Text & Internal Linking

Lesson 1: Technical SEO, Crawlability & Indexability
Lesson 2: XML Sitemaps, Robots.txt & Canonical URLs
Lesson 3: Mobile SEO, Page Speed & Core Web Vitals

Lesson 1: Off-Page SEO & Backlink Fundamentals
Lesson 2: White-Hat Link Building & Guest Posting
Lesson 3: Outreach, Competitor Backlinks & Link Strategy

Lesson 1: Google Search Console & Search Performance
Lesson 2: Google Analytics & Organic Traffic Analysis
Lesson 3: Ahrefs, SEMrush & Keyword Rank Tracking

Lesson 1: Complete Website SEO Audit
Lesson 2: SEO Reporting, KPIs & Performance Analysis
Lesson 3: Final SEO Practical Project & Strategy

The SEO Specialization is an 8-week professional training program.

Yes. The course starts with SEO fundamentals and gradually progresses to practical on-page, technical, off-page, and analytical SEO.

No. No previous SEO experience is required.

The course includes 3 classes per week, giving you 24 classes over 8 weeks.

You will learn to work with Google Search Console, Google Analytics, Ahrefs, and SEMrush.
Search Engine Optimization (SEO)
PKR 30,000
8 Weeks
Worldwide
Online / On-Campus / Hybrid
Professional Certificate
Flexible Timings
English / Urdu
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